In an effort to clear the backlog of long-pending trademark applications and ensure fair hearings, the Office of the Controller General of Patents, Designs, and Trademarks (CGPDTM) has announced a Special Drive initiative. With File No: CGPDTM-16012/2/2023-CGOFFICE, dated March 5, 2024, the CGPDTM aims to address the concerns surrounding old pending trademark applications, particularly those awaiting show cause hearings.

The Special Drive is scheduled to take place from April 8, 2024, to April 25, 2024. Its primary objective is to summon applicants or their representatives to appear for these long-awaited show cause hearings. Notably, many of these pending cases involve outdated service addresses or email addresses, which has complicated communication efforts.

To facilitate this process, the CGPDTM advises applicants or their duly authorized agents to visit the appropriate Trademark Registry (TMR) Branch Office for physical hearings. The hearings will require the presence of the concerned parties along with the necessary supporting documents. These documents must be self-attested by the applicants, their agents, or their attorneys. The Special Drive initiative represents a concerted effort by the CGPDTM to streamline trademark application procedures and enhance efficiency within the system. By calling upon applicants to participate in these hearings, the aim is to ensure that each case receives fair and timely consideration.

It's crucial for applicants to adhere to the schedule provided for the physical hearings. This will help in avoiding any unnecessary delays and ensuring that the process moves forward smoothly. 

You can download the notice and schedule from here

Applicants are urged to take note of these dates and make necessary arrangements to attend the hearings as per the schedule provided. Failure to appear may result in further delays or complications in the processing of their trademark applications.

Additionally, applicants are reminded of the importance of keeping their contact information updated with the CGPDTM. This includes providing accurate service addresses and email addresses to facilitate communication throughout the application process. The CGPDTM reassures applicants that this Special Drive initiative is aimed at expediting the resolution of long-pending trademark applications in a fair and transparent manner. By actively participating in the process, applicants can contribute to the efficient functioning of the trademark registration system.

Why is there a need for a Special Drive?

The Backlog: The backlog of long-pending trademark applications can be attributed to various factors, including an increase in the number of applications received, resource limitation within the trademark offices, and complexities associated with examining and processing applications. Providing insight into these challenges helps applicants understand the context behind the Special Drive initiative.

Impact on Applicants: Elaborating on the consequences of delayed trademark application processing can help applicants appreciate the importance of the Special Drive. Delays in obtaining trademark registration can hinder business operations, affect brand protection efforts, and lead to missed opportunities for expansion or licensing agreements.

Efforts to Streamline Processes: Highlighting ongoing efforts by the CGPDTM to streamline trademark application procedures can reassure applicants of the office's commitment to improving efficiency. This may include initiatives such as digitization of records, implementation of online filing systems, and training programs for examiners to enhance productivity.

Importance of Trademark Protection: Emphasizing the significance of trademark protection can encourage applicants to actively participate in the Special Drive. Trademarks serve as valuable assets for businesses, distinguishing their products or services from competitors and building brand reputation and consumer trust. Timely trademark registration is crucial to safeguarding these assets and maintaining a competitive edge in the market.

Support Services Available: Providing information about support services available to applicants can assist them in the trademark registration process more effectively. This may include guidance on completing trademark application forms, accessing online resources, and seeking assistance from legal professionals or trademark agents.

Future Outlook: Offering insights into the anticipated impact of the Special Drive on the overall trademark registration process can instils confidence in applicants about the office's commitment to continuous improvement. Discussing potential measures to prevent the recurrence of backlogs and enhance service delivery can provide a glimpse into the office's long-term strategy for managing trademark applications.

How Compliance Calendar can help? 

Compliance Calendar can be an invaluable solution for businesses and individuals seeking trademark registration, handling trademark litigation, and managing trademark objections and oppositions. Here's how Compliance Calendar LLP can assist clients in these matters:

Trademark Registration:

Trademark Litigation:

Trademark Objections and Oppositions:


Overall, Compliance Calendar serves as a centralized platform for managing all aspects of trademark-related matters. By helping clients stay organized, track deadlines, and effectively manage their trademark portfolios. While the process might seem complicated, trademark experts can help make it easier. Do not hesitate to get in touch with us if you have any questions at info@ccoffice.in or connect at 9988424211. We have in-house team of industry veterans who have seen thousands of such cases of trademark objection and can also help you to protect your IP.