Logo Design Service

Overview

The priority for a business is to create an identity and impact so that the company's brand or product stands out from the crowd. This is where creating a logo can help your brand gain much-needed visibility. A logo can increase brand recall and greatly influence the attitude of your target customers toward your brand. Let us first define what Logo and Logo Design services in India entail.

Logo and Logo Design:

Logo: A logo is a text and image-based symbol that identifies a company. A good logo conveys what a company does and the brand's values.

Logo DESIGN: The goal of logo design is to create the ideal visual brand mark for a company. A logo, depending on the type, typically consists of a symbol or brand-mark, a logotype, and a tagline.

Types of Logo Design

Monograms

Monogram logos, also known as letter marks, are logos made up of letters, typically brand initials. We can turn the initials for brand identification if your company has a long name with two or three words to remember. The simplicity of these logos is paramount. NASA, HBO, and other organizations are examples.

Word-Marks

A word-mark or logotype, like a letter-mark, is a font-based logo that focuses solely on a company's name. If you are a new business and need to get your name out there, a word-mark is a good choice. Examples of word mark logos include Coca-Cola, Google, and others.

Pictorial Mark

A pictorial mark is a simple and stylized literal image that is instantly recognisable. A pictorial mark is a graphic image or illustration of something that clearly represents a specific company, product, or brand, such as the Apple logo or the Twitter logo.

Abstract Logo Design

A pictorial logo with an abstract mark is a type of pictorial logo. You can design an abstract logo that conveys a feeling rather than a thought. This logo type is used when you want to use an image but don't want to be limited by a literal representation. For example, the Pepsi divided circle, and the Adidas flower with stripes.

Mascot

Mascot logos are those that include an illustration of a character. Mascots, unlike traditional pictorial brand marks, are also adaptable. Mascots are commonly used by sports teams, service companies, and food brands to become acquainted with potential supporters, customers, and consumers.

Combination Mark

A combination mark is a logo that consists of a word-mark or letter-mark combined with a pictorial mark, abstract mark, or mascot. For example, DOVE is a brand that combines a brand mark (the dove) and a word-mark (Dove), with only the brand mark imprinted on its products.