Trademark Assignment

Overview

A trademark is intellectual property, and the owner has the same rights as other types of assets, such as the ability to sell, license, or transfer their intellectual property. Trademark licensing and assignment are covered by the Trademark Act of 1999. A trademark transfer or allocation is the process of legally transferring the trademark title from the primary owner, also known as the assignor, to the recipient, also known as the assignee. The assignor, like any other owner of property or assets, has the right to sell, license, or transfer the trademark. Trademarks can be transferred using the Trademark Assignment Agreement or Trademark Licensing. The process of changing registered trademark ownership is referred to as the trademark assignment.

HOW DOES TRADEMARK ASSIGNMENT TAKE PLACE

To transfer ownership of a registered trademark to a third party, the assignor must first create and file a Trademark Assignment Agreement with the appropriate authorities. Before the assignment process can begin, the agreement must be submitted. However, this does not preclude a third party from using a registered trademark of a well-known company. When a trademark is assigned, ownership of the registered brand changes. When a trademark is granted a license, the original owner retains ownership and only a limited set of rights are granted to the third party. The business goodwill may or may not be transferred as part of this assignment. The assignment must be recorded in the trademark register if the trademark is registered. A trademark can be transferred between two people through deeds, agreements, and so on. It is usually a one-time payment. An assignment deed is a common name for such trademark assignment/ agreement. In both cases, whether registered or unregistered, the assignee must apply to the Registrar within six months.

DIFFERENT TYPES OF TRADEMARK ASSIGNMENT

In India, various types of Trademark Assignment are accepted. The parties would be classified according to their needs and requirements, and the Trademark Assignment agreement would be drafted accordingly. The following are the various types of trademark assignments in India:

Complete Assignment: As a result of this assignment, the assignee becomes the sole owner of the trademark, and the assignor loses all ownership interests in it. In other words, the assignor transfers the assignee's entire ownership of the registered trademark to the assignee.

Specific or Partial Assignment: A specific assignment occurs when the agreement only grants certain unique rights to use the trademark. A partial assignment occurs when the agreement only grants certain unique rights to use the trademark. In other words, the assignor simply transfers a portion of ownership of specific goods and services.

Assignment of trademark with goodwill: In an "assignment with Goodwill," the assignor transfers both the rights to the trademark and its value or goodwill to the assignee. The goodwill figure will be calculated individually in the agreement.

For example, suppose Mr. X owns a trademark "TM" and is already using it in relation to clothing and footwear. Mr. X assigns the said trademark "TM" to Mr. Y via an agreement (in writing) in relation to clothing and footwear, as well as the Goodwill associated with the trademark "TM".

In this case, Mr. X has also assigned to Mr. Y the Goodwill associated with the trademark "TM" for the clothing and footwear business, as well as for other goods or services. As a result, Mr. Y is authorised to use the trademark "TM" for clothing and footwear, as well as other goods or services.

Assignment of trademark without goodwill: A gross agreement occurs when only the ownership or rights are transferred while the assignor retains the goodwill. The assignor will limit the buyer's rights while transferring the trademark in this type of trademark assignment. In this case, the assignor prohibits the purchaser from using the product's brand, which the assignor already owns; in other words, the goodwill associated with the brand is not transferred to the assignee.

For example, suppose Mr. X owns a trademark "TM" and is already using it in relation to clothing and footwear. Mr. X assigns the said trademark "TM" to Mr. Y through a written agreement in relation to goods or services other than clothing and footwear without assigning the Goodwill associated with the trademark "TM".

In this case, Mr. X has not assigned to Mr. Y the Goodwill associated with the trademark "TM" for the clothing and footwear business. As a result, Mr. Y is ineligible to use the aforementioned trademark "TM" for clothing and footwear. As a result, if Mr. Y wishes to use the said trademark "TM" in relation to other goods or services, he must create separate Goodwill for trademark "TM" for such other goods or services.