Startups Funding

Startups Funding

“Every startup needs funds to scale their business,
But a few also need seed investments to start off.”


At Compliance Calendar LLP, we work as an Aggregator for Investors and Entrepreneurs to help them come together. When we say Startups Funding, it refers to the money required to start and run a business. The funding happens in the form of financial investment in a company for product research & its development, manufacturing of articles, market expansion, sales navigation, marketing expenses, office spaces, salaries, stocks/inventory and other essentials which may be required in the course of business. We work as a link to investors and startups founders and help them in identifying the right prospective. Being a Compliance Firm, we also come at assistance to fulfill their Regulatory Requirements as and when required.


Indian Education System was designed and developed in such a way that it prepared and prospered the careers in the fields as doctors, engineers, teachers, civil servants, jobs in government and private sectors. However, the trend has shifted from being a job seeker to becoming a job giver treading the path of our beloved past president of India Hon’ble Dr. APJ Abdul Kalam who conceived the idea of India as an economy which stands second to none and developing our Education Policy accordingly.

In the year 2020, we have got a new education policy which is in sync to the billion Indians aspirations and dreams. The same year we saw the global pandemic COVID-19 which has caused loss of jobs of many skilled people who were otherwise working for corporates. The Government came up with Rs. 3 Lacs Crore Package especially serving the MSMEs. Looking at the current scenario, where most of the global companies are planning to exit from Chinese Market, they happen to see India as a big marketplace for production as well as consumption.

There can not be a better than this to give wings to your dream startup. Let CCL help you take the startup call. We know being the first one in your connection looking to start a business can prove to be overwhelming. Connect with us at or 9988424211 to book your first consultation absolutely free of cost.


It is not always the case that every startup founder looks out to raise money. There are examples of many successful startups ventures who did not go for funding initially. These are called “Bootstrapped Startups”. These startups did not choose to raise funding from third parties and are funded by their founders only. It helped them prevent debts and equity dilution. However, if we see the current trends, we will find everyday a big chunk of companies funded by Angel Investors and later on by Venture Capitalist.

Most startups do raise funding, especially as they grow larger and scale their operations. The new investment infused helps them take the informed decisions. They also get mentorship and sort of discipline because now they are answerable to their investors. If you are an entrepreneur just registered your company, or looking after to incorporate your private limited company or seeking to understand why funding is needed, types of funding available, and how to raise funding, you have come to the right platform. Speak to us and we will resolve all your concern.

Contact us now to understand all about funding and its compliance.


startups funding

There are multiple sources of funding available for startups. However, the source of funding should typically match the stage of operations of the startup. Please note that raising funds from external sources is a time-consuming process and can easily take over 6 months to convert. However, the time is reducing swiftly as you have early traction of profits in your accounts to be shown and credible-loyal buyers of your products.


This the stage where you, the entrepreneur, has an idea and are working on bringing it to life. At this stage, the amount of funds needed is usually small.

Given the fact that you are at such an initial stage in the startup lifecycle, there are very limited and mostly informal channels available for raising funds. Common funding sources utilized by startups in this stage are:

Bootstrapping/Self-financing: Bootstrapping a startup means growing your business with little or no venture capital or outside investment. It means relying on your own savings and revenue to operate and expand. This is the first recourse for most entrepreneurs as there is no pressure to pay back the funds or dilute control of your startup.

Friends and Family: This is also a commonly utilized channel of funding by entrepreneurs still in the early stages. The major benefit of this source of investment is that there is an inherent level of trust between the entrepreneurs and the investors

Business Plan/Pitching Events: This is the prize money/grants/financial benefits that is provided by institutes or organizations that conduct business plan competitions and challenges. Even though the quantum of money is not generally large, it is usually enough at idea stage. What makes the difference at these events is having a good business plan.


This is the stage where your startup has a prototype ready and you need to validate the potential demand for your startup’s product/service. This is called conducting a ‘Proof of Concept (PoC)’, after which comes the big market launch. To do this, the startup will need to conduct field trials, test the product on a few potential customers, onboard mentors, and build a formal team. Common funding sources utilized by startups in this stage are:

Incubators: Incubators are organizations set-up with the specific goal of assisting entrepreneurs with building and launching their startups. Not only do incubators offer a lot of value-added services (office space, utilities, admin & legal assistance, etc.), they often also make grants/debt/equity investments

Government Loan Schemes: The government has initiated a few loan schemes to provide collateral-free debt to aspiring entrepreneurs and help them gain access to low-cost capital. Some such schemes include CGTMSE, MUDRA, and Stand-up India.

Angel Investors: Angel investors are individuals who invest their money into high potential startups in return for equity. Reach out to angel networks such as Indian Angel Network, Mumbai Angels, Lead Angels, Chennai Angels, etc. or relevant industrialists for this.

Crowd funding: Crowdfunding refers to raising money from a large number of people who each contribute a relatively small amount. This is typically done via online crowdfunding platforms.


This is the stage where your startup’s products or services have been launched in the market. Key performance indicators such as customer base, revenue, app downloads, etc. become important at this stage. Funds are raised at this stage to further grow user base, product offerings, expand to new geographies, etc. Common funding sources utilized by startups in this stage are:

Venture Capital Funds: Venture capital (VC) funds are professionally managed investment funds that invest exclusively in high-growth startups. Each VC fund has its own investment thesis – preferred sectors, stage of startup, and funding amount – which should align with your startup. VCs take startup equity in return for their investments and actively engage in mentorship of their investee startups.

Banks/NBFCs: Formal debt can be raised from banks and NBFCs at this stage as the startup can show market traction and revenue to validate their ability to finance interest payment obligations. This is especially applicable for working capital. Some entrepreneurs might prefer debt over equity as they debt funding does not dilute equity stake

Venture Debt Funds: Venture Debt funds are private investment funds that invest money in startups primarily in the form of debt. Debt funds typically invest along with an angel or VC round.

TReDs: To decrease the financing concerns faced by MSMEs in India, RBI introduced the concept of TReDS in 2014, an institutional mechanism for financing trade receivables on a secure digital platform. Trade Receivable Exchanges such as M1xchange, standardizes the process of funding MSMEs via Invoice Discounting. TReDS addresses the gaps in MSME industry as enterprises face challenges in getting their payments on time, thus creating working capital discrepancies. TReDS is a timely and effective solution to drive the MSME sector to the next phase of Indian economy.


At this stage, the startup is experiencing fast rate of market growth and increasing revenues. Common funding sources utilized by startups in this stage are:

Venture Capital Funds: VC funds with larger ticket size in their investment thesis provide funding for late stage startups. It is recommended to approach these funds only after the startup has generated significant market traction. A pool of VCs may come together and fund a startup as well.

Private Equity/Investment Firms: Private equity/Investment firms generally do not fund startups however, lately some private equity and investment firms have been providing funds for fast-growing late-stage startups who have maintained a consistent growth record.


Initial Public Offer (IPO) refers to the event where a startup lists on stock market for the first time. Since the public listing process is elaborate and replete with statutory formalities, it is generally undertaken by startups with an impressive track record of profits and who are growing at a steady pace. One of the benefits of an IPO is that a public listing at times can increase the credibility of the startup and be a good exit opportunity for stakeholders. Any Angel investor, VC, or PE fund may buy out investors of a previous round to get their equity share as well.


The entrepreneur must be willing to put in the effort and have the patience that a successful fund-raising round requires. The fund-raising process can be broken down into the following steps:

Assessing Need for Funding:

The start-up needs to assess why the funding is required, and the right amount to be raised. The start-up should develop a milestone-based plan with clear timelines regarding what the start-up wishes to do in the next 2, 4, and 10 years. A financial forecast is a carefully constructed projection of company development over a given time period, taking into consideration projected sales data, as well as market and economic indicators. The cost of Production, Prototype Development, Research, Manufacturing etc should be planned well. Basis this, the start-up can decide what the next round of investment will be for.

Assessing Investment Readiness:

While it is important to identify your requirement of funding, it is also equally important to understand if your start-up is ready to raise funds. Any investor will take you seriously if they are convinced about your revenue projections and their returns. Investors are generally looking for the following in potential investee Startups:

  • Revenue growth and market position
  • Favourable return on investment
  • Time to break-even and profitability
  • Uniqueness of the start-up and competitive advantage
  • The entrepreneurs’ vision and future plans
  • Reliable, passionate, and talented team

Preparation of Pitchdeck:

A pitchdeck is a detailed presentation about the start-up outlining all important aspects about the start-up. Here is what you need to include in your pitchdeck

Investor Targeting:

To target the right set of investors, it is necessary to research their past investments in the market and speak with entrepreneurs who have successfully raised equity funding. This exercise will help you:

  • Identify active investors
  • Their sector preferences
  • Geographic location
  • Average ticket size of funding and
  • Level of engagement and mentorship provided to investee Startups
  • Pitching events offer a good opportunity to interact with potential investors in-person. Pitchdecks can be shared with Angel Networks and VCs on their contact email IDs. Response time can be easily more than a month – rejection communication is not typically shared.

Due Diligence by Interested Investors

Angel networks and VCs conduct a thorough due diligence of the start-up before finalizing any equity deal. They look at the start-up’s past financial decisions and the team’s credentials as well as background. This is done to ensure that the start-up’s claims regarding the growth and market numbers can be verified as well as to ensure that the investor is able to identify any objectionable activities beforehand. If the due diligence is a success, the funding is finalized and completed on mutually agreeable terms.

Frequently Asked Questions (FAQS)

This is the most common but very important question being asked. There is a process involved in it. Nobody wants their money go wasted even if they are investors. They also do business and want to earn from your startups. If your business needs startup funding, you first have to create a pitch for your business, publish it on some platforms, connect with prospective investors and get funded.
Well; if you are an easy to go person then chances are entrepreneurship is not your thing, you should probably not attempt and waste your time in startup journey. However, if you no Plan B and sincerely give your hundred percent in this, you are sure to success sooner or later. Be convinced in your idea and give all that you can to make it profitable so that no investors can say No to you.
A startup might require funding for one, a few, or all of the following purposes. It is important that you, as an entrepreneur, are clear about why you are raising funds. You should have a detailed financial and business plan before you approach investors.
  • Prototype creation & development
  • Website/App development
  • Team hiring in your organization
  • Legal and consulting services
  • Raw materials & equipment
  • Licenses and certifications
  • Working capital
  • Marketing and Sales
  • Office space
  • Other admin expenses
The below chart should be able to clear this most important question.
Looking for a Quote for our services. All you need to do is to provide your basic start-up details below in the application form. Someone from CCL Efficient Team will get back to you within 24 to 48 hours and take care of all the problems you may be facing in funding complexities. Contact us.
Not to worry at all! Someone from our experienced team will resolve all your queries. Our Startup Experts will help you to give you the best advice with the first consultancy at no cost at all. Write to us at or WhatsApp/Call us +91-9988424211.

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