In a significant ruling strengthening the structure of trademark protection, passing off, and trade dress rights in India, the Delhi High Court in Himalaya Wellness Company & Ors. v. Mr. Ashraful Islam (2026) granted an ex parte ad interim injunction in favour of Himalaya Wellness Company. The Court restrained the defendant from using the mark “Himalaya The Nutra Healthcare”, along with a deceptively similar domain name and packaging, holding that such use prima facie amounted to trademark infringement, passing off, and copyright infringement.
This decision is particularly important in today’s commercial landscape, where brand identity extends beyond mere word marks to include visual presentation, packaging, and online presence. The Court’s reasoning reflects a comprehensive understanding of how modern consumers interact with brands through not only names, but also logos, colours, layouts, and digital platforms.
The ruling sends a strong message: well-known brands enjoy wide protection, and any attempt to imitate or exploit their goodwill whether through similar names, packaging, or domain names will invite immediate judicial intervention.
Background of the Plaintiffs: A Legacy Brand
The plaintiffs, collectively known as Himalaya Wellness Company, are among the most recognised names in the field of Ayurvedic and herbal healthcare products. Their journey began in 1930, and over nearly a century, they have built a brand that combines traditional Ayurvedic principles with modern scientific research.
The Court took note of the plaintiffs’ long-standing presence and reputation in the market. Their operations are not limited to India they have expanded globally, with their products being sold in approximately 100 countries. This global footprint reflects the trust and recognition the brand has earned over decades.
The plaintiffs’ product portfolio is extensive and diversified, covering multiple segments such as:
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Personal care products
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Pharmaceutical formulations
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Nutritional supplements
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Baby care products
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Animal healthcare products
The company operates through a strong distribution network, including retail stores, pharmacies, e-commerce platforms, and dedicated brand outlets. Their products are widely available across both offline and online channels, making the brand highly visible and accessible to consumers.
In addition, the plaintiffs have invested significantly in research, development, marketing, and branding, which has contributed to the growth of their reputation. The financial data presented before the Court showed a consistent rise in sales turnover and promotional expenditure, demonstrating the commercial strength of the “HIMALAYA” brand.
Trademark Rights and Brand Identity
A central pillar of the plaintiffs’ case was their extensive statutory and common law rights in the mark “HIMALAYA,” which the Court found to be both long-standing and well-established in the marketplace. The strength of these rights was not confined to mere registration but was reinforced by decades of continuous use, widespread recognition, and substantial commercial success.
The Court recorded that:
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The plaintiffs are the registered proprietors of the trademark “HIMALAYA”, enjoying exclusive statutory rights under the Trade Marks Act, 1999.
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They hold approximately 150 trademark registrations in India, covering a wide range of classes and product categories.
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These registrations are valid, subsisting, and periodically renewed, reflecting ongoing commercial use and legal protection.
These registrations provide the plaintiffs with exclusive rights to use the mark and to prevent others from using identical or deceptively similar marks in relation to similar goods or services. However, the Court emphasised that the plaintiffs’ rights go beyond mere statutory protection.
Through decades of consistent use, the plaintiffs have built significant goodwill and reputation in the mark “HIMALAYA.” This goodwill is a valuable commercial asset, representing consumer trust, product quality, and brand reliability. The Court acknowledged that such reputation entitles the plaintiffs to protection under the common law doctrine of passing off, even independently of statutory registration.
Importantly, the Court recognised that the plaintiffs’ brand identity is not limited to the word “HIMALAYA” alone. In modern commercial practice, consumers often identify products not just by their names but by their overall visual appearance and presentation. In this context, the plaintiffs’ brand is characterised by a distinctive combination of visual elements, including:
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A stylised and unique font, which gives the mark a recognisable appearance
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A consistent green and orange colour scheme, widely associated with the plaintiffs’ products
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A leaf device integrated into the letter “H”, symbolising the brand’s connection to nature and herbal wellness
These elements, when viewed together, constitute the trade dress of the plaintiffs’ products. Trade dress refers to the overall look and feel of a product, including its packaging, design, colour combinations, and layout. The Court noted that such visual features play a crucial role in consumer recall and brand identification, especially in markets where products are often selected quickly based on appearance.
The recognition of trade dress protection is particularly important because it prevents competitors from imitating the overall presentation of a product, even if they attempt to make minor changes to the name or label. By protecting these elements, the law ensures that businesses cannot unfairly benefit from the reputation built by another.
In addition to trademark protection, the plaintiffs also asserted copyright protection over their logos, labels, and packaging designs. They argued that these elements qualify as original artistic works under the Copyright Act, 1957, as they involve creativity, skill, and originality in their design.
The Court acknowledged this aspect, noting that the plaintiffs’ packaging and logo designs are not merely functional but have a distinct artistic character. As such, unauthorised reproduction or imitation of these elements may amount to copyright infringement, independent of trademark infringement.
Taken together, the plaintiffs’ rights in this case were multi-layered and comprehensive, encompassing:
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Statutory trademark rights
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Common law rights in passing off
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Trade dress protection
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Copyright in artistic works
This layered protection significantly strengthened the plaintiffs’ position and underscored the importance of safeguarding not just the name of a brand, but its entire commercial identity.
Discovery of the Infringement
The dispute arose when the plaintiffs conducted a routine search of the Trade Marks Registry in January 2026.
During this search, they discovered that the defendant had applied for registration of the mark: “Himalaya The Nutra Healthcare” in relation to pharmaceutical products.
Upon further investigation, the plaintiffs found that the defendant had:
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Adopted a mark incorporating the word “HIMALAYA”
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Used a similar font style and colour scheme
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Launched a website using the domain:
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https://himalayanutrawellness.com
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Made representations suggesting an association with the plaintiffs
One of the most striking aspects was the statement on the defendant’s website claiming that:
“Himalaya Nutra Healthcare is a division of Himalaya Wellness Company.”
The Court noted that this statement was false and misleading, and was clearly intended to create confusion among consumers.
Nature of the Defendant’s Conduct
The Court found that the defendant’s conduct was not merely coincidental but appeared to be deliberate and calculated.
Several factors supported this conclusion:
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Adoption of an identical core word: “HIMALAYA”
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Use of similar visual elements and trade dress
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Targeting the same category of goods
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Use of a deceptively similar domain name
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False claims of association with the plaintiffs
The Court observed that such conduct indicates an intention to ride on the goodwill and reputation of the plaintiffs, rather than build an independent brand identity.
Evidence of Deceptive Similarity
The Court undertook a detailed and holistic comparison between the plaintiffs’ and defendant’s marks, labels, and products. Instead of examining each element in isolation, the Court assessed the overall commercial impression created in the mind of an average consumer. On this basis, it identified multiple points of similarity that, when taken together, created a strong likelihood of confusion.
Identical Core Mark
The most striking similarity was the use of the word “HIMALAYA”, which constitutes the dominant and essential feature of the plaintiffs’ brand. The Court noted that when a mark contains an identical core element, especially one that has acquired significant reputation, it becomes highly likely that consumers will associate it with the original brand. The addition of descriptive words such as “Nutra Healthcare” was held to be insufficient to distinguish the defendant’s mark, as consumers tend to focus on the prominent and memorable part of the mark, which in this case was “HIMALAYA.”
Similar Visual Presentation
The defendant’s adoption of a similar font style and lettering pattern further strengthened the resemblance. The Court observed that visual similarity plays a crucial role in consumer perception, particularly in retail environments where products are often identified quickly. Even if minor differences exist, the use of a closely resembling typographical style can create an immediate association with the original brand, thereby increasing the likelihood of confusion.
Colour Scheme
The replication of the green and orange colour combination, which is a distinctive and consistently used feature of the plaintiffs’ branding, was considered significant. Colour schemes are often strongly associated with brand identity, especially in industries like healthcare and wellness where visual cues influence purchasing decisions. The Court noted that the defendant’s use of the same colour palette was not coincidental but appeared to be a deliberate attempt to evoke the plaintiffs’ brand image in the minds of consumers.
Leaf Device
Another important element was the incorporation of a leaf device within the letter “H”, which closely resembled the plaintiffs’ logo. This device is not merely decorative but forms a distinctive identifier of the plaintiffs’ brand, symbolising its association with herbal and natural products. The Court observed that copying such a unique graphical element contributes significantly to deception, as consumers may rely on such symbols for quick recognition of the brand.
Trade Dress and Packaging
The Court found that the overall packaging, layout, and presentation of the defendant’s products bore a strong resemblance to those of the plaintiffs, particularly the well-known LIV.52 syrup. This included similarities in label design, colour placement, arrangement of text, and general visual appearance. The Court emphasised that trade dress plays a vital role in influencing consumer choices, especially for everyday products. Even if a consumer does not carefully read the brand name, the similarity in packaging can create an impression that the products originate from the same source.
Court’s Analysis
After examining the material on record, the Delhi High Court concluded that the plaintiffs had established a strong prima facie case.
The Court observed that:
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The plaintiffs are the prior adopters and registered proprietors of the mark.
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The defendant’s mark is deceptively similar.
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The goods are identical, increasing the likelihood of confusion.
The Court also emphasised that the defendant’s actions appeared to be dishonest, aimed at exploiting the plaintiffs’ reputation.
Prima Facie Case
The Court held that the plaintiffs had successfully demonstrated:
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Ownership of trademark rights
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Prior use and reputation
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Infringement by the defendant
Balance of Convenience
The balance of convenience was found to favour the plaintiffs because:
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The plaintiffs had built their brand over decades
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The defendant’s use was prima facie unlawful
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Allowing continued use would harm the plaintiffs
Irreparable Harm
The Court recognised that:
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Damage to brand reputation cannot be easily quantified
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Consumer confusion would lead to long-term harm
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Monetary compensation would not be adequate
Relief Granted by the Court
The Court granted an ex parte ad interim injunction, restraining the defendant from:
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Using the mark “HIMALAYA THE NUTRA HEALTH CARE”
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Using the domain https://himalayanutrawellness.com
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Manufacturing or selling products under the infringing mark
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Using similar packaging or trade dress
The injunction applied broadly to all persons acting on behalf of the defendant.
Legal Principles Reinforced
This judgment reinforces several important principles of trademark law and clarifies their application in modern commercial settings:
Protection of Well-Known Marks
The decision reiterates that well-known trademarks are entitled to a broader scope of protection due to their extensive reputation and consumer recognition. Such protection is not limited to identical marks but extends to similar, derivative, or modified versions that may create an association with the original brand. The Court recognised that once a mark acquires significant goodwill, even minor alterations or additions cannot dilute the likelihood of confusion. This ensures that established brands are safeguarded from attempts to exploit their reputation through indirect imitation.
Trade Dress Protection
The judgment emphasises that brand identity goes beyond the word mark and includes the overall look and feel of the product, commonly referred to as trade dress. Elements such as packaging design, colour combinations, layout, and graphical features play a crucial role in consumer recognition. The Court acknowledged that imitation of these elements can mislead consumers just as effectively as copying the name itself. By recognising trade dress as a protectable asset, the decision strengthens the ability of businesses to prevent visual imitation and market confusion.
Passing Off
The ruling reinforces the doctrine of passing off, which protects the goodwill of a business against misrepresentation by another. The Court highlighted that even in the absence of identical trademarks, liability arises where a defendant’s conduct is likely to deceive consumers into believing that their goods are associated with the plaintiff. This principle focuses on protecting both the brand owner’s reputation and the public from confusion. The case demonstrates that dishonest adoption of similar branding, especially with an intent to capitalise on existing goodwill, will attract judicial intervention.
Domain Name Misuse
The judgment also highlights the growing importance of domain names in trademark law. In the digital era, domain names often function as identifiers of a business’s online presence and can carry the same commercial significance as a trademark. The Court recognised that adopting a deceptively similar domain name can amount to passing off and infringement, particularly when it creates a false impression of association with an established brand. This principle ensures that trademark protection extends effectively into the online and digital marketplace, where consumer interaction increasingly takes place.
Significance of the Judgment
The judgment is highly significant for several reasons.
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Expansion of Trademark Protection: The decision reinforces that trademark protection extends beyond words to include visual identity and overall brand presentation.
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Strong Deterrence: It sends a clear message against dishonest adoption of marks.
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Digital Relevance: The case highlights the importance of protecting brands in the online environment.
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Consumer Protection: By preventing confusion, the judgment protects consumers from deception.
Conclusion
The Delhi High Court’s ruling in Himalaya Wellness Company v. Ashraful Islam is a strong affirmation of the principles of trademark law, passing off, and trade dress protection.
It demonstrates that courts are willing to act swiftly to protect established brands from misuse and to ensure that consumer trust is not undermined.
For businesses, the takeaway is clear:
Building a brand requires time, effort, and investment but attempting to imitate another’s brand can result in immediate legal consequences.
Frequently Asked Questions (FAQs)
Q1. What was the main issue in the Himalaya case?
Ans. The dispute concerned the defendant’s use of the mark “Himalaya The Nutra Healthcare”, along with similar packaging and domain name, which the plaintiffs claimed infringed their registered trademark “HIMALAYA.”
Q2. What did the Delhi High Court decide?
Ans. The Court granted an ex parte ad interim injunction, restraining the defendant from using the impugned mark, domain name, and similar trade dress, holding that it prima facie amounted to infringement and passing off.
Q3. Why was the mark considered infringing?
Ans. The Court found that the defendant used the identical core word “HIMALAYA”, along with similar visual elements such as font, colour scheme, and logo, creating a likelihood of confusion.
Q4. What is deceptive similarity in trademark law?
Ans. Deceptive similarity refers to a situation where two marks are similar enough to confuse an average consumer, even if they are not identical.
Q5. What is trade dress and why was it important in this case?
Ans. Trade dress includes the overall visual appearance of a product, such as packaging, colours, and layout. The Court held that copying trade dress can mislead consumers and amount to infringement.
Q6. What is passing off?
Ans. Passing off is a common law remedy that prevents a business from misrepresenting its goods as those of another, thereby exploiting the goodwill of an established brand.
Q7. Can domain names be protected under trademark law?
Ans. Yes. Domain names can function as brand identifiers, and using a deceptively similar domain name may amount to infringement and passing off.
Q8. What factors did the Court consider while granting the injunction?
Ans. The Court applied three key principles:
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Prima facie case
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Balance of convenience
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Irreparable harm
Q9. Why is goodwill important in trademark cases?
Ans. Goodwill represents the reputation and consumer trust associated with a brand. Courts protect it to prevent unfair advantage and consumer confusion.
Q10. What is the significance of using the same colour scheme and logo?
Ans. Visual elements like colour combinations and logos play a key role in brand recognition. Copying them can create confusion even if the names are slightly different.
