Can a Trademark Be Used as Security for Business Financing?

CCl- Compliance Calendar LLP

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Businesses increasingly depend on intangible assets such as brands, trade marks, software, patents and customer relationships. For a business with a valuable brand but limited tangible assets, a lender may consider whether the brand can support financing. The answer is potentially yes, but a trademark should not be treated as a simple substitute for land, plant or machinery.

The value of a mark depends on ownership, registration status, market recognition, the goods or services covered, revenue attributable to the brand, third-party licences, disputes and the ability to transfer or realise the asset. Even a well-known trademark brand may be difficult to monetise if the relevant rights are unclear or the lender cannot lawfully use or transfer them after default.

What does it mean to use a trademark as security?

The parties must distinguish between security over the trademark itself and lending supported by income associated with the brand. For example, a lender may take security over receivables generated by a licensing arrangement. That is not necessarily the same as taking security over ownership of the trademark.

Depending on the facts and applicable law, a transaction may be documented as a charge or other security arrangement over identified intellectual-property rights, or may involve a conditional assignment intended to secure repayment. The label used in the document is not conclusive: the instrument must identify the rights, explain the secured obligations and specify what happens on default. A conditional assignment can create ownership, registration and enforcement questions and should not be used casually.

A licence, an assignment, a charge over rights and an assignment of royalty receivables are legally different arrangements. A clause allowing the lender to collect royalties does not automatically give it title to the mark, and a document called a 'hypothecation deed' does not by itself resolve every question of creation, priority or enforcement.

The relevant Indian legal framework

  • Trade Marks Act, 1999: Section 37 recognises the registered proprietor's power to assign a mark, subject to the Act and rights appearing on the register. Sections 38 and 39 address assignment and transmission of registered and unregistered marks. Sections 40–44 impose restrictions in specified circumstances. Section 45 provides for registration of a person's title after assignment or transmission. These provisions are relevant where a financing structure involves an assignment or a later transfer of title. They should not be overstated: the Act's assignment provisions are not a comprehensive statutory procedure for creating, recording and ranking every possible security interest over a trademark. The parties should obtain advice on the precise instrument and whether any filing, recordal or other formal step is available, required or advisable.

  • Companies Act, 2013: Where a company creates a charge over its property or assets, section 77 and the applicable rules may require registration of the charge with the Registrar of Companies, subject to the statutory framework and exceptions. Whether and how a particular intellectual-property security arrangement must be filed should be assessed on the actual documents and current requirements. 

  • SARFAESI Act, 2002: The Act concerns enforcement of security interests by qualifying secured creditors, subject to its definitions, conditions and exclusions. Its existence does not mean every lender, borrower or trademark security arrangement can automatically be enforced under SARFAESI. The creditor's eligibility, the nature and registration of the security interest, the transaction and other statutory requirements must be checked. Other relevant issues may include insolvency law, contractual restrictions, existing charges, licensing agreements and sector-specific rules. Applicable steps should be verified against current legislation and rules when the transaction is executed.

Due diligence before accepting a trademark as collateral

Confirm the legal owner and chain of title, including prior assignments and corporate restructurings. Check registration/application details, classes, goods and services, renewals, territorial coverage and limitations. Investigate oppositions, cancellation or rectification proceedings, trademark infringement claims, coexistence arrangements and other disputes. Identify existing charges, licenses, franchise agreements, consent requirements and restrictions on transfer or sublicensing.

Review commercial value: brand-related revenue, royalty history, market presence, customer recognition and independent valuation. Assess whether the mark can be transferred and exploited without breaching contracts, confusing consumers or damaging goodwill.

Documentation, filings and priority

Security documents should identify each mark and its registration or application details, define the secured obligations, address future registrations and renewals where appropriate, and specify rights before and after default. They should deal with maintenance of registrations, renewal fees, prosecution and defence of claims, permitted licences, use of the mark, cooperation obligations and restrictions on disposal.

The lender should investigate prior security over the same asset and determine how priority will be established under the law applicable to the transaction. Where the borrower is a company, the need for a Companies Act charge filing should be considered. A filing with one authority should not be assumed to replace any separate filing or recordal requirement.

Section 45 of the Trade Marks Act is relevant to a transfer of title by assignment or transmission. But it concerns registration of title by assignment or transmission; it should not be cited as though it automatically establishes a universal registry mechanism for every form of trademark charge. Verify the current Trade Marks Rules, registry practice and legal effect of the specific instrument.

Case law: what the authorities do and do not establish

Canara Bank v. N.G. Subbaraya Setty (Supreme Court of India, decided 20 April 2018; reported as AIR 2018 SC 3395). This decision requires fact-specific treatment. The dispute concerned the 'EENADU' trademark and an assignment arrangement under which the bank sought to rely on rights relating to the mark after borrower default. The Supreme Court discussed section 45(2) of the Trade Marks Act, including the evidentiary consequences of an unregistered assignment, and restrictions on banking companies under sections 6, 8 and 46(4) of the Banking Regulation Act, 1949.

The Court concluded on the facts before it that the trademark was not part of the security for the relevant loans and was not connected with that security; it also held that the bank's proposed use of the mark and grant of third-party use for royalty raised statutory problems under the Banking Regulation Act. The judgment should not be presented as a blanket rule that trademarks can never be collateral. Its reasoning warns against assuming that a post-default assignment or commercial-exploitation arrangement is valid merely because it appears in a contract.

IDBI Bank Limited v. Ms. Mamta Binani & Ors., Company Appeal (AT) (Insolvency) No. 553 of 2019 (NCLAT, 21 January 2022). This insolvency appeal involved arrangements and disputes concerning the sale and realisation of trademarks associated with Deccan Chronicle Holdings Limited. It illustrates the complexity that can arise where trademark value, secured creditors and insolvency or resolution processes intersect. It should not be cited as a universal holding that every trademark charge is valid or can be enforced in a particular way; any proposition should be tied to the relevant paragraphs and procedural context.

These authorities illustrate why the security documents, the legal capacity of the lender, the timing and nature of any assignment, and the insolvency context matter. Neither case substitutes for analysing the actual financing structure.

Enforcement after default

Default does not necessarily mean that the lender becomes the owner of the trademark or can immediately use it in trade. Remedies depend on the security instrument, applicable law, the lender's legal capacity and any registration, consent or enforcement requirements. A bank must also consider statutory restrictions on non-banking business and dealing in goods, including the limits discussed by the Supreme Court in Canara Bank.

Practical questions include whether the rights can be sold, whether a buyer will acquire clear title, whether licences continue, whether the mark is tied to the borrower's reputation or other business assets, and whether a sale could mislead consumers. A security arrangement should provide a lawful and commercially workable enforcement path.

Valuation and commercial limitations

Trademark valuation is sensitive to assumptions. It should consider legal life, registration scope, strength and distinctiveness, market share, revenue and royalty evidence, litigation risk, dependence on the business owner, and the cost of maintaining or rebuilding goodwill. A lender should also consider the discount required for a forced sale and the possibility that the brand's value will fall if the business fails.

A lender may prefer additional security, such as receivables or other business assets, rather than relying exclusively on a trademark. A brand may be valuable in continued operation but worth less when separated from the products, workforce, distribution network and customer trust that support it.

Practical checklist

  • Confirm ownership, registration details and chain of title.

  • Identify existing security, licences, disputes and contractual restrictions.

  • Choose and describe the legal structure precisely; assignment, charge and royalty-receivable security are not interchangeable.

  • Obtain an independent valuation and assess realisation costs.

  • Check applicable Companies Act filings and any relevant registry or other perfection requirements.

  • Draft clear default, enforcement, maintenance, licensing and cooperation provisions.

  • Assess insolvency risk and the lender's legal capacity to hold, transfer or exploit the asset.

  • Obtain transaction-specific advice on current statutes, rules and registry practice before execution. 

Conclusion

A trademark may be capable of supporting business financing in India, but the proposition must be qualified. The Trade Marks Act permits assignments subject to statutory limits; it does not, by itself, answer every question about the creation, priority and enforcement of a security interest. Companies Act filings, the possible application of SARFAESI, insolvency law and restrictions on a lender's activities may also be relevant. The safest approach is transaction-specific due diligence, carefully drafted documents and verified compliance steps not reliance on commercial value alone.

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